Marketing directive was to communicate the retailer as being upscale, and featuring attractive, desirable products.
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Marketing directive was to communicate the retailer as featuring well-designed products and services to achieve your interior design vision.
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Marketing directive was to break through the usual serious trade advertisement clutter with a technical drawing style and wry humor.
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Marketing directive was to break through the usual serious trade advertisement clutter with a technical drawing style and wry humor.
Advertisement - PDF
Marketing directive was to communicate the retailer as featuring well-designed products and services to achieve your interior design vision.
Advertisement - PDF
Marketing directive was to communicate the retailer as being upscale, and featuring attractive, desirable products.
Advertisement - PDF
I assist technically oriented companies communicate their value proposition.
What I bring is the ability to research, identify and leverage the needs and motivations of the targeted audience.
It is the well-crafted combination of written, verbal and visual imagery, that collectively, delivers the appropriate and persuasive message.
My forte is the ability to distill technically oriented products and services without diluting their complexity.
My value is "making the complex ~ simple" and doing so in a way that is relevant, meaningful and persuasive.
Engage with visuals
Inform with substance
Persuade with insight
I have been in marketing communications since 1999 and have had the pleasure of working with a core of exceptional clients. I've been fortunate to contribute to their success.
Art Direction
Content Development
Copywriting
Google Analytics
Marketing Collateral
Publishing
Search Engine Optimization
Technical Illustration
Technical Manuals
Technical Writing
Website Administration
